In a world where technology is so important in daily life, media agencies have never had the chance to reach such a wide audience. Nowadays, every major city is teeming with firms looking to help clients become visible to the world in any way possible. Melbourne is no exception as many media companies fiercely compete with one another to attract major clients to their own catalogues. The result of such a battle is dozens of stunning campaigns launched on multiple formats where sleek production and stunning visuals reign supreme. However, with each company setting high benchmarks, which firms currently stand out from the crowd?
Next Marketing (www.nextmarketing.com.au)
Having been based in South Melbourne for over 40 years, Mitchells & Partners has established themselves as one of the leading media agencies in the city. By offering a host of different media production options as well as planning and advertising services. The agency recently became part of the Dentsu Aegis Media network making the firm part of one of the largest communication networks in the world. With the backing of an industry powerhouse, Mitchells has landed many high profile jobs including becoming one of the major media partners for the Australian Government in April 2014. If you add this to an endless list of international corporations, then it is not hard to see why Mitchells continues to be one of Melbourne’s top media agencies.
Authentic Entertainment (www.authenticentertainment.com.au)
Despite being a young company, Authentic Entertainment looks set to take the Melbourne media industry by storm. Owned by Richmond based MCM Entertainment, the new venture looks to offer an all-in-one service that caters for all media formats albeit TV, radio or social media. Having been formed from the merger of Igloo and MCM Media, Authentic is able to expand on what its predecessors had already achieved now producing over 180 pieces of new content everyday across multiple formats. Authentic is also now responsible for looking after numerous top media platforms such as VEVO as well as working with top industry bodies such as ARIA to produce multimedia productions. By looking after such prestigious brands and partnerships, it seems that Authentic Entertainment is a name that will be around for a long time to come.
The Sphere Agency (www.thesphereagency.net.au)
To be a successful media agency, it’s important to focus on all media formats and this is something that The Sphere Agency does time and time again. By focusing on different platforms such as music, social networks and TV, the firm has continued to propel themselves to the top of the industry with a host of surprising and innovative campaigns. Some of Sphere’s most creative moves have caused shockwaves across Australia such as a prank involving AFL star Dane Swan which was aired on Channel 7′s “Saturday Footy Show” and also featured by The Herald Sun. With other campaigns having featured prominently on both TV and the web, The Sphere Agency are fast becoming one of Melbourne’s hottest media agencies.
Atomic Media (www.atomicmedia.com)
For some media agencies, the internet has opened the door for success and Atomic Media has become one of the biggest beneficiaries from this breakthrough. The South Melbourne based firm has moved on from web development to offering video and marketing services to many of Australia’s top organisational. By combining traditional media platforms such as music and TV with modern advances such as the Internet, Atomic have quickly won recognition for much of their work. Therefore, it’s no surprise that their client list involves many top domestic organisations such as Cricket Australia and Tourism Australia alongside international firms such as Merrill Lynch and 3 Mobile. Having made the most of the digital boom, it seems as if Atomic Media could well become one of the top media agencies in Melbourne over the next few decades.
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